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I freely admit that sometimes (my wife would say a lot of the time) I am easily distracted - and this must surely double when I’m on the web ;-) but there are times when you just stumble on a little nugget of gold?

I have picked up on TED from a post my mate Dave Oliver regarding new developments on graphics and a truly mind blowing video and as a consequence I signed up for updates via email, and so today I was simply skimming through the headlines and ready to move on, and on a whim really, clicked on a link to John Maeda and the laws of simplicity.

The first page was OK and kind of interesting, but then on the second page, I found this little nugget of advice regarding Investment Advice. It is so simple and clear it is a wonder it doesn’t get more attention as something that should be listed under “Top Ten Pieces of Financial Advice”?

Simplified Investing

Last week in Bologna I met an investment banker and we got on the topic of ING Direct and their incredible success with a strategy centered around simplicity. The banker told me something interesting I hadn’t heard before that I couldn’t find online. Something to the effect that ING Direct tells their customers that to determine how much of their money they should put into high-risk investments versus low-risk ones, just take your age up to 100 years old. However old you are, that is the percentage that you should invest in the low-risk stuff; then take the number 100 and subtract your age from it and invest that percentage in the high-risk stuff. I was impressed with the simple elegance of the thought.

Making it even simpler (with apologies to John ;-) )

In any Investment Portfolio your age is the ideal percentage you should focus towards Low-Risk as opposed to High-Risk

written by dcaddick

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